Factors Influencing University Students’ Supermarket Purchasing Behavior Based on Regression Analysis
Year: 2025
Type: article
Study design: Observational Study
Abstract: Based on student satisfaction, this study evaluates campus supermarkets at provincial universities in Chengdu to analyze influencing factors. Data collected through questionnaires were analyzed using SPSS software, revealing overall student satisfaction with campus supermarkets. With overall satisfaction as the dependent variable, measurable factors were categorized into three dimensions: (1) Comprehensive Operation Experience; (2) Service & Environmental Quality; and (3) Shopping Experience Quality, all demonstrating statistically significant positive effects on satisfaction. Consequently, improvement recommendations are proposed regarding environment optimization, staff service enhancement, product quality control, and business hour adjustments for campus supermarket operators.
Authors: Xin Liu, Xiaolan Li, Yue Li, Lingling Yang, Yi He, Boyuan Lei, Binsen Zhao, Ruofeng Rao
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
Funder: Chengdu Normal University
OpenAlex ID: W7117474735
FWCI:
Cites:
Cited by:
Related to: