Work

The distribution-based recency, frequency and monetary (RFM) score segmentation method: A novel RFM model for enhanced marketing strategies

Year: 2025

Type: article

Source: Applied marketing analytics

DOI: 10.69554/yqpb8103

Authors: A. Joy Christy, A. Umamakeswari, S. Sri Laxmi Narasimhan

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7117486438

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