Mystery That Sells: Using Uncertainty to Spark Sustainable Consumption
Year: 2025
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.70096
Authors: Shubham Mall, Preeti Narwal, Madhurima Deb
Institution: Indian Institute of Management Kashipur
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7117555028