Work

Green messaging strategies: shaping green consumption behavior in fashion retail

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-09-2024-0447

Authors: Chunhong Liu, Lin He

Institution: Donghua University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

Funders: Shanghai Office of Philosophy and Social Science, Fundamental Research Funds for the Central Universities

Awards: G1351125453, G94505781

OpenAlex ID: W7117567241

FWCI: 3.681

Cites: 60

Cited by: 2

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