Desire and Behavioral Intention in Sharing Accommodation: Hedonic and Economic Benefits as Mediators and Perceived Risk and Materialism as Moderators
Year: 2025
Type: article
Study design: Observational Study
Abstract: The present study aims to explore the factors that warrant consumers’ behavioral intention through sharing accommodation. A multilayered conceptual model is developed to analyze the impact of desire on behavioral intention through hedonic and economic benefits as mediators and perceived risk and materialism as moderators. Analysis of data collected from 530 respondents from India reveals that (i) hedonic benefits mediate the relationship between desire and behavioral intention, (ii) economic benefits mediate the relationship between desire and behavioral intention, and (iii) perceived risk and materialism moderate the relationship between desire and behavioral intention. Implications for sharing accommodation are discussed.
Source: Tourism and Hospitality
Authors: Pooja Goel, Satyanarayana Parayitam
Institutions: University of Delhi, University of Massachusetts Dartmouth
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $1,448
OpenAlex ID: W7117704045