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Green HRM Practices: Exploring Awareness and Adoption across Demographic Groups

Year: 2025
Type: article
Study design: Observational Study
Abstract: Green Human Resource Management (Green HRM) refers to the integration of eco-friendly practices and policies within human resource management to enhance organizational sustainability. It incorporated environmental considerations into key HR functions, such as recruitment, training, performance evaluation, and employee engagement. Green HRM initiatives aimed to reduce paper usage, conserve energy, minimize waste, and cultivate a workplace culture that prioritized sustainability. This study primarily focused on evaluating the awareness and adoption levels of Green HRM practices among individuals with varying demographic characteristics, including age, gender, and education. Data were collected using a primary survey method, and correlation and regression analyses were conducted using SPSS to derive insights. The findings revealed that individuals with higher educational qualifications tended to adopt Green HRM practices but often lacked awareness of the concept. Conversely, individuals within the primary age group demonstrated both awareness and adoption of these practices.
Language: English
Subfield: Marketing
Open Access status: green
OpenAlex ID: W7117881689
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