The Rise of Digital Marketing: Trends, Tools, and Transformations in the Digital Era
Year: 2025
Type: article
Abstract: Digital marketing has revolutionized the way businesses connect with customers in the 21st century. With rapid technological advancements and the widespread use of the internet, traditional marketing strategies have evolved into data-driven, real-time, and highly personalized digital campaigns. This article explores the key concepts, tools, trends, and challenges of digital marketing. It provides a comprehensive review of its impact on consumer behaviour, business performance, and the evolving role of digital platforms. The findings highlight the growing importance of content marketing, search engine optimization (SEO), social media, and data analytics in shaping modern marketing strategies.
Authors: Siraj Basha R, Raghavendra Kulkarni
Institution: Karnataka State Open University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7117901243
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