Work

Advancing myself at others’ expense? The impact of social comparison on counterfeit luxury purchasing

Year: 2026

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-03-2025-5856

Authors: Jiaen Zhang, Defeng Yang, Yu Sun, Yuanhui Yan

Institution: Jinan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G3710733360

OpenAlex ID: W7118202863

FWCI:

Cites: 78

Cited by:

Related to: