Work

Integrated Digital Marketing Strategy and Implementation Plan for Verida, Inc

Year: 2026

Type: article

Abstract: The capstone project presents an integrated digital marketing strategy for Verida, Inc., The popular non-emergency medical transportation NEMT broker for Indiana's Medicaid program. While Verida demonstrates strong operational performance and regulatory compliance, its digital presence remains underdeveloped. The project proposes a comprehensive digital strategy designed to improve online visibility, communication and engagement with Medicaid members, caregivers, providers, and partners. The strategy incorporates SEO, content marketing, social media, automation, and analytics while aligning with HIPAA, CMS, and ADA requirements. The proposed approach supports health equity, enhances service delivery, and positions Verida as a digitally complaint NEMT leader.

Source: Knowledge Commons (Lakehead University)

DOI: 10.17613/821b7-jjs93

Author: OLADELE, TIMOTHY OMOTAYO

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: green

OpenAlex ID: W7118289315

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