Work

Consumers’ needs gratified by virtual influencers and their impact on self-expansion, brand identification, and purchase intention

Year: 2025

Type: article

Study design: Observational Study

Source: BIROn (Birkbeck, University of London)

Authors: Lee, Y.-I., Filieri, R., Trim, Peter

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7119364380

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