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Une marque authentique est-elle responsable et pertinente ? Le point de vue des consommateurs

Year: 2025

Type: conference-paper

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Authors: Virginie, Saco, Lichtlé, Marie-Christine, Folcher, Pauline

Institutions: Montpellier Recherche en Management, Université de Montpellier

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7119368299

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