Work

National Identity Salience Increases Trust in National Products via Ingroup Bias and Collective Self-Esteem

Year: 2026

Type: article

Source: Journal of Cross-Cultural Psychology

DOI: 10.1177/00220221251410461

Authors: Chenho Chao, Xuehua Wang, Nancy Chen

Institutions: École de management de Lyon, Tongji University, Lingnan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Lingnan University

Awards: G4931615479, G7824177496

OpenAlex ID: W7119467489

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Cites: 72

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