Work

Unpacking Product Symbolism: A Serial Mediation Analysis of Consumer Purchase Intentions Toward Vegan Leather in South Asia

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.70181

Authors: Kamaladevi Baskaran, Udit Chawla, Bablu Kumar Dhar, Devika Mulchandani

Institutions: Amity University, University of Engineering & Management, Mahidol University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7119499218

FWCI: 59.64

Cites: 65

Cited by: 6

Related to: