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Play with secrets: understanding motivations and gratifications in one-way anonymous communication

Year: 2025

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-01-2025-2383

Authors: Yan Wang, Huan Chen, Xiaomeng Lan

Institutions: Hong Kong Baptist University, University of Florida, Beijing Normal-Hong Kong Baptist University

Language: English

Topic: Privacy, Security, and Data Protection

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7119523956

FWCI: 1.844

Cites: 61

Cited by: 1

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