Work

Experiential co-branding and revisit intention: an extension experience economy and consumer value theory

Year: 2026

Type: article

Study design: Observational Study

Source: Current Issues in Tourism

DOI: 10.1080/13683500.2025.2612075

Authors: Jinok Susanna Kim, Juanye Wang, Timothy J. Lee

Institutions: Macau University of Science and Technology, University of Johannesburg, Swiss Hotel Management School, Kyung Hee University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7119524040

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Cites: 22

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