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Shaping Purchase Intentions through Social Media Marketing Activities (SMMA) and Brand Attributes in Batik Products

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: Ubaya Repository (University of Surabaya)

Authors: Adiwinata, Auryn, Anandya, Dudi, Indarini, Indarini, Arianti, Ira

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7120798026

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