Work

Food private label choice: the role of price-oriented psychographics and marketing communications

Year: 2026

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-08-2025-1015

Author: Sally Raouf Ragheb Garas

Institution: Egyptian e-Learning University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7122638089

FWCI:

Cites: 79

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