Work

Augmented reality try-ons as phygital integration technology for sustainable fashion products

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-03-2025-0215

Authors: Chi-Cheng Luan, Su Zhang, Wei-Ling Chen

Institution: National Yang Ming Chiao Tung University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7123339632

FWCI: 39.94

Cites: 56

Cited by: 4

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