Work

A study for pricing strategy planning of self-service cafés using price-sensitivity measurements: Focusing on Generation Z in Seoul and Gyeonggi

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Tourism and Hospitality Research

DOI: 10.21298/ijthr.2025.12.39.6.339

Authors: Eunyong Lee, Seong-Yeong Kim, Kyu-Eun Park

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7123352490

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