Work

How Gen Z makes sense of CSR communication: the role of perceived altruism and cultural ideology in responses to internal and external CSR

Year: 2026

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-04-2025-2515

Authors: Yezi Hu, Yanni Ma, Di Mu

Institutions: The University of Texas at Tyler, Oregon State University, Texas A&M International University

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7123358484

FWCI: 6.358

Cites: 86

Cited by: 1

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