Work

The Effects of Brand Anthropomorphism on Brand Fan Pages: Focusing on Brand Roles and Brand Traits

Year: 2025

Type: article

Source: Journal of the Korea Entertainment Industry Association

DOI: 10.21184/jkeia.2025.12.19.8.15

Authors: Yun-Jeong Ahn, Dong-Ho Yoo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7123729056

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