Work

Research on the relationship between social presence and consumers’ continuous participation intention in virtual brand community

Year: 2026

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2025-0725

Authors: Wenyuan Li, Jiajia Chen, Guifang Gu, Ping Wang

Institution: Jiangsu University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7123865450

FWCI: 12.48

Cites: 55

Cited by: 1

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