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Harnessing enhanced sand cat swarm optimisation with deep learning assisted customer segmentation with purchase behaviour analytics on the retail industry

Year: 2026

Type: article

Source: International Journal of Information Technology

DOI: 10.1007/s41870-025-03065-z

Authors: R. Somasundara Manikandan, S. Santhosh Kumar, J. Jegathesh Amalraj

Institutions: Alagappa University, Government of Tamil Nadu

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124138386

FWCI: 29.62

Cites: 24

Cited by: 6

Related to: 10