Work

Activating the commercial power of ritual experiences: exploring their impact on consumer well-being and brand loyalty

Year: 2026

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2025-0732

Authors: Chunlin Yuan, Mengyao Li, Shuman Wang, Juran Kim, Kyung Hoon Kim

Institutions: Henan University, Changwon National University, Jeonju University, Yonsei University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G1242420043

OpenAlex ID: W7124147348

FWCI: 9.782

Cites: 51

Cited by: 1

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