Work

The Time‐Varying Effects of Online Brand Communities and Their Content Sharing on Digital Goods Sampling

Year: 2026

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.70113

Authors: Navid Bahmani, Atefeh Yazdanparast, Amit Bhatnagar

Institutions: Rowan University, East Texas A&M University, University of Wisconsin–Milwaukee

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124286046

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Cites: 102

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