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A Study on the Effects of Brand Logo Changes on Consumers’ Cognitive Evaluation and Emotional Response

Year: 2025

Type: article

Study design: Observational Study

Source: The Korean Society of Science & Art

DOI: 10.17548/ksaf.2025.12.30.315

Authors: Ya Ting Yu, Dong Min Cho

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124289238

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