Work

Effect of message types on customer engagement behavior with online grocery retail brands on Instagram

Year: 2026

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-01-2024-0025

Authors: Avinash Kumar, Shibashish Chakraborty, Pradip Kumar Bala

Institution: Indian Institute of Management Ranchi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124428816

FWCI: 12.48

Cites: 126

Cited by: 1

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