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Determinants of Advertising Value and Attitudes Toward Sponsored On-Package Advertising

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Business Convergence

DOI: 10.31152/jb.2025.12.10.6.179

Author: Hyo-Jung Kim

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124431144

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