Work

How would you like to pay? Consumers’ reaction to crypto-based vs . traditional e-payment methods for luxury vs. mass-market fashion products in e-commerce stores

Year: 2026

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-04-2025-0170

Authors: Andrea Sestino, Marco Valerio Rossi, Francesca Faggioni

Institutions: Università Cattolica del Sacro Cuore, Libera Università Internazionale degli Studi Sociali Guido Carli, Halmstad University, Mercatorum University, Roma Tre University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124435609

FWCI: 39.13

Cites: 90

Cited by: 4

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