Work

Green influencers' characteristics: scale development, validation and their impact on followers' behaviors

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-08-2025-1702

Authors: Ying Liu, Xiuqin Zeng

Institutions: Jiangxi Normal University, Xiamen University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Climate action, Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7124444281

FWCI: 29.35

Cites: 58

Cited by: 3

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