K-Food and Influencer Marketing: How Silver vs. Young Influencers Shape Consumer Preferences Across Consumer Gender and Generation
Year: 2025
Type: article
Source: Journal of Business Convergence
Author: Kyounghee Chu
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7124445743
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