Work

The Role of Pro‐environmental Self‐Identity and Green Stigma in Environmentally Friendly Consumption Behavior: A Moderated Mediation Model

Year: 2026

Type: article

Study design: Observational Study

Source: Global Business and Organizational Excellence

DOI: 10.1002/joe.70029

Authors: Sanjeev Kumar, Verma Prikshat, Suraksha Gupta, Sumesh Nair, Parth Patel, J. Irudhaya Rajesh

Institutions: Sohar University, Australian Institute of Business, Flinders University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7124445794

FWCI: 19.97

Cites: 124

Cited by: 2

Related to: