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A Case Study on Beauty Expansion Strategies of Global Fashion Brands

Year: 2025

Type: article

Source: Journal of Business Convergence

DOI: 10.31152/jb.2025.12.10.6.91

Authors: Jin A Lee, Sae Young Shin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124456935

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