Work

The Hidden Costs of Credible Signals: How Perceived Technical Costs Attenuate the Marketing Effectiveness of Blockchain Labels

Year: 2025

Type: article

Source: Journal of Business Convergence

DOI: 10.31152/jb.2025.12.10.6.21

Authors: Hyun-Jin Lee, Dong-Won Lee

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W7124467837

FWCI:

Cites:

Cited by:

Related to: