Work

Consumers’ Internet Use and Car Sharing in Sweden: Exploring Digitalization in the Sharing Economy

Year: 2026

Type: article

Abstract: This study investigates car sharing participation in Sweden within the broader context of sharing economy platforms. Its objective is to explore the relationship between internet use and car sharing, while accounting for residential area, gender, and age. The analysis is based on nationally representative survey data collected between 2019 and 2023 (N = 8762). Initial results indicate a weak positive association between internet use and car sharing. However, this association disappears when age is considered, suggesting that age mediates the relationship. The final analysis shows that car sharing is more common among urban residents, males, and younger consumers. The findings have implications for theory, managerial practice, and policymaking. The study also addresses methodological limitations and outlines directions for future research on the behavioral, social, and structural factors influencing participation in car sharing services.

Source: Businesses

DOI: 10.3390/businesses6010003

Author: John Magnus Roos

Institutions: Stockholm School of Economics, University of Borås

Language: English

Topic: Sharing Economy and Platforms

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Sustainable cities and communities

Open Access status: gold

Estimated APC paid: $1,207