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Addressing spillover dynamics: an actionable framework for tackling brand free-riding on P2P service platforms

Year: 2026

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-03-2025-0190

Authors: Abhishek Ojha, Deepak S. Kumar

Institution: Indian Institute of Management Kozhikode

Language: English

Topic: Sharing Economy and Platforms

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124766183

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Cites: 82

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