Work

Exploration of Engagement and Interaction Patterns with Virtual vs Human Influencers: A 24-Month Comparison of Two Breton Personalities

Year: 2026

Type: conference-paper

Abstract: International audience

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Authors: De Sainte Maresville, Charlotte, Petr, Christine, Restrepo, Felipe

Institutions: Université de Bretagne Occidentale, Université de Bretagne Sud, Laboratoire d’Économie et de Gestion de l'Ouest

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

Funder: Association Nationale de la Recherche et de la Technologie

OpenAlex ID: W7124819927

FWCI:

Cites:

Cited by:

Related to: