Work

The Sense of Presence and Impulsive Buying in Livestreaming Commerce: The Linking Role of Flow Experience

Year: 2026

Type: article

Study design: Observational Study

Source: FIIB Business Review

DOI: 10.1177/23197145251404251

Authors: Angelina Nhat Hanh Le, La Hoang Nhat Minh, Nguyen Huu Khoi, Vu Duc Thanh

Institutions: University of Economics Ho Chi Minh City, Nha Trang University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124830657

FWCI: 9.75

Cites: 46

Cited by: 1

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