Sustainability-framed categories within fashion retail platforms: effects on retail authenticity and purchase intention
Year: 2026
Type: article
Study design: Observational Study
Authors: Minjung Cho, Erin Cho
Institution: Hong Kong Polytechnic University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Award: G6084321824
OpenAlex ID: W7124832855
