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Managing Firm Social Media Communications Around Fast-Paced Product Launches

Year: 2026

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1177/10949968261418878

Authors: Olga Ungureanu, Rutger van Oest, Koen Pauwels

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124937555

FWCI:

Cites: 18

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