Work

Augmented influence: how AR-enabled social proof and anticipated pride drive sustainable fashion consumption

Year: 2026

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-09-2025-0562

Authors: Minghao Li, Hongfeng Han, Yixuan Wu

Institutions: University of Nottingham Ningbo China, China University of Political Science and Law, The University of Sydney

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: China University of Political Science and Law

OpenAlex ID: W7124978992

FWCI: 10.03

Cites: 69

Cited by: 1

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