Work

Who is behind the eco-label? Certification source, trust in government and their impact on consumer perceptions and willingness to pay a premium

Year: 2026

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-03-2025-0268

Authors: Naman Sreen, Chinmoy Bandyopadhyay

Institution: O. P. Jindal Global University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7125263600

FWCI: 39

Cites: 88

Cited by: 4

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