Work

The moderating role of consumer knowledge structures in green advertising

Year: 2026

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-04-2025-0555

Authors: Cen Wang, Yun Yang, Sicong Liu

Institutions: Shandong University, South China Normal University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Shandong Office of Philosophy and Social Science

Award: G5136274369

OpenAlex ID: W7125368573

FWCI:

Cites: 64

Cited by:

Related to: