Work

Phygital Retail: From Personalization to Collective Action

Year: 2026

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/02761467251414839

Authors: Rob Barlow, Matt Johnson

Institution: Hult International Business School

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7125394651

FWCI: 29.95

Cites: 18

Cited by: 3

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