Work

Immersive Healing and Emotion Driven Consumption in Fandom : A Study on Taylor Swift’s Experiential Marketing Mechanism

Year: 2025

Type: article

Source: The Korean Journal of animation

DOI: 10.51467/asko.2025.12.21.4.156

Authors: Lixin Yang, Yoon-Ji Oh

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7125395335

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