Work

Research on Digital Platform User Retention Strategies and Marketing Model Optimization from a Data-Driven Perspective

Year: 2026

Type: article

Source: CLOK (University of Central Lancashire)

Authors: Chen, Robert L., Richards, Simon

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7125621369

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