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The Relationships among Professional Athletes’Brand Image, Self-Brand Connection, Athlete Trust, and Athlete Loyalty

Year: 2025

Type: article

Study design: Observational Study

Source: Korean Journal of Sports Science

DOI: 10.35159/kjss.2025.10.34.6.37

Author: Dong-Kyu Hwang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7125633553

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