Work

A Study on the Relationship between SNS Marketing Characteristics and Digital Product Purchase Intention : Focusing on Generation Z in Korea and Vietnam

Year: 2025

Type: article

Study design: Observational Study

Source: The Journal of Internet Electronic Commerce Resarch

DOI: 10.37272/jiecr.2025.12.25.6.143

Authors: Jae-Woo Lee, Chang-Bae Ko

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7125900564

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