Work

From Followers to Performers: A Content-Based Typology of Livestreaming Influencers in Digital Commerce

Year: 2025

Type: article

Source: The Journal of Internet Electronic Commerce Resarch

DOI: 10.37272/jiecr.2025.12.25.6.1

Authors: Younghoon Chang, Xiying Xie, Sunghan Ryu, Sang-Soo Kim, Seoyoun Lee

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7125950432

FWCI:

Cites:

Cited by:

Related to: