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From Reviews to Revenue: Examining the Impact of Online Reputation Management on Small Business Performance

Year: 2026

Type: book-chapter

Abstract: . This study examines how online reputation management (ORM) impacts small business performance, using Resource-Advantage theory as a theoretical framework. Analyzing data from 251 small business owners with PLS-SEM, we find that customer orientation and internet self-efficacy both enhance ORM practices, which, in turn, boost performance. Additionally, competitive intensity strengthens ORM’s positive effect on performance in highly competitive markets. The findings underscore ORM’s role as a strategic resource for small businesses, offering insights and practical guidance for owners to remain competitive in the marketplace.

Source: Journal of Small Business Strategy

DOI: 10.53703/001c.151294

Authors: Eddie Inyang, Juliana White

Institutions: Princeton University, The College of New Jersey, Southeastern Louisiana University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7125962743

FWCI:

Cites: 42

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